L’ILLA
Lectura
Hay muchas formas de hablar de descuentos. Se nos ocurrió que el producto que teníamos que comunicar, un talonario de descuentos, podía ser una buena
herramienta
para incentivar la lectura.
Every year Barcelona's exclusive shopping centre L'illa gives away a discount voucher booklet. We needed to talk about discounts in a disruptive and fresh way. So why not present it as a tool to encourage reading?
Every year Barcelona's exclusive shopping centre L'illa gives away a discount voucher booklet. We needed to talk about discounts in a disruptive and fresh way. So why not present it as a tool to encourage reading?
Agencia: DDB