https://marcforcada.com Marc Forcada Independent Creative Wed, 13 May 2026 09:53:15 +0000 https://marcforcada.com en https://marcforcada.com/Landing Mon, 16 Sep 2019 11:03:47 +0000 Marc Forcada Independent Creative https://marcforcada.com/Landing Comunicador y creativo publicitario independiente con un definido pensamiento estratégico.&nbsp; Independent communicator and advertising creative with a strategic mindset. SELECTED WORKS ︎ https://marcforcada.com/BAR-GANAN Mon, 23 Feb 2026 12:10:43 +0000 Marc Forcada Independent Creative https://marcforcada.com/BAR-GANAN BAR GAÑÁNIdentidad verbal para el Bar Gañán. Una celebración del bar con barra y ruido. El de toda la vida. Donde todo empieza con una caña y no se sabe dónde puede acabar. Se buscaba un estilo similar a otro bar del grupo, el Bar Galán, pero en un tono de voz mucho menos sofisticado y más directo. A base de ironía, picardía y jeta, los textos refuerzan la identidad gráfica y construyen una actitud y un personaje que forma parte del imaginario colectivo. &nbsp; <img width="2166" height="1340" width_o="2166" height_o="1340" data-src="https://freight.cargo.site/t/original/i/3d8ac3ed86c9b25cacfdb717f6097b196caf9b30862d5312b9ce804eeffa4d2c/web.png" data-mid="245217093" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/3d8ac3ed86c9b25cacfdb717f6097b196caf9b30862d5312b9ce804eeffa4d2c/web.png" /> <img width="1080" height="1433" width_o="1080" height_o="1433" data-src="https://freight.cargo.site/t/original/i/94822b915eef47b554e029db9e7651e753c647cfa5694dd8934a77fecebd68cb/SaveInsta.me_559134580_17867321733458474_4778339026314081096_n.jpg" data-mid="245216870" border="0" src="https://freight.cargo.site/w/1000/i/94822b915eef47b554e029db9e7651e753c647cfa5694dd8934a77fecebd68cb/SaveInsta.me_559134580_17867321733458474_4778339026314081096_n.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/ff2ac6b6457683868c44e790def6667aac86df5995bde0d1ecf56f477c0f703b/PHOTO-2025-09-23-22-09-59.jpg" data-mid="245216669" border="0" src="https://freight.cargo.site/w/1000/i/ff2ac6b6457683868c44e790def6667aac86df5995bde0d1ecf56f477c0f703b/PHOTO-2025-09-23-22-09-59.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/6581f59d8ac5be120d89fbee7ae319ae8bae120bd9d9834d0276bca1cc633854/SaveInsta.me_553759319_18287817511256337_5312417790695666578_n.jpg" data-mid="245216710" border="0" src="https://freight.cargo.site/w/1000/i/6581f59d8ac5be120d89fbee7ae319ae8bae120bd9d9834d0276bca1cc633854/SaveInsta.me_553759319_18287817511256337_5312417790695666578_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/ee3a7da4b24a117c4f61df3e6cc765864cec1d6d33048caf3cd72df598b8389d/SaveInsta.me_552234693_18287817664256337_262217206457077787_n-copia.jpg" data-mid="245216709" border="0" src="https://freight.cargo.site/w/1000/i/ee3a7da4b24a117c4f61df3e6cc765864cec1d6d33048caf3cd72df598b8389d/SaveInsta.me_552234693_18287817664256337_262217206457077787_n-copia.jpg" /> <img width="1080" height="1433" width_o="1080" height_o="1433" data-src="https://freight.cargo.site/t/original/i/e23cd3ec45fef7ae4533c1e20e7312262c00e995044e0bbb085ff11d3e9024cd/SaveInsta.me_560412738_17867321865458474_1349278607491714846_n.jpg" data-mid="245216872" border="0" src="https://freight.cargo.site/w/1000/i/e23cd3ec45fef7ae4533c1e20e7312262c00e995044e0bbb085ff11d3e9024cd/SaveInsta.me_560412738_17867321865458474_1349278607491714846_n.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/777988b067d3277469bb181934ef38f26addec7e4a9717ebdd5d808bafad382e/PHOTO-2025-09-23-22-10-07.jpg" data-mid="245216676" border="0" src="https://freight.cargo.site/w/1000/i/777988b067d3277469bb181934ef38f26addec7e4a9717ebdd5d808bafad382e/PHOTO-2025-09-23-22-10-07.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/01e4b9393ca4d92eb66a089c30a1ca8c63b86ea167a8fa898f23e8eec9509dfe/SaveInsta.me_560425822_17867321781458474_1092355253971942475_n.jpg" data-mid="245216671" border="0" src="https://freight.cargo.site/w/1000/i/01e4b9393ca4d92eb66a089c30a1ca8c63b86ea167a8fa898f23e8eec9509dfe/SaveInsta.me_560425822_17867321781458474_1092355253971942475_n.jpg" /> <img width="1536" height="2048" width_o="1536" height_o="2048" data-src="https://freight.cargo.site/t/original/i/468681c87f8579140acce56792d8a011e5cf01535a9e2bfef6ca7b75a50f97e6/PHOTO-2025-09-23-22-10-05-2.jpg" data-mid="245216675" border="0" src="https://freight.cargo.site/w/1000/i/468681c87f8579140acce56792d8a011e5cf01535a9e2bfef6ca7b75a50f97e6/PHOTO-2025-09-23-22-10-05-2.jpg" /> <img width="1080" height="1440" width_o="1080" height_o="1440" data-src="https://freight.cargo.site/t/original/i/b55ec993858ecb05e95161d792766f3578329b242e1186a5cbb995f69003b8da/SaveInsta.me_535320824_17862040062458474_1008256562998474978_n.jpg" data-mid="245216800" border="0" src="https://freight.cargo.site/w/1000/i/b55ec993858ecb05e95161d792766f3578329b242e1186a5cbb995f69003b8da/SaveInsta.me_535320824_17862040062458474_1008256562998474978_n.jpg" /> Proyecto realizado con Studio Roses https://marcforcada.com/CONSTRUIM-FUTURS Wed, 17 Sep 2025 09:30:25 +0000 Marc Forcada Independent Creative https://marcforcada.com/CONSTRUIM-FUTURS GENERALITAT DE CATALUNYAPREINSCRIPCIÓN ESCOLAR 2025-2026 Aprender es construirse como persona. A partir de este concepto, que pone en valor el sistema educativo catalán de calidad y personalizado, desarrollamos la campaña de preinscripción escolar. Con un visual que representa la idea del proceso de construcción de la identidad en un tono lúdico y cercano. <img width="1234" height="1800" width_o="1234" height_o="1800" data-src="https://freight.cargo.site/t/original/i/0dcfc59b9ff0cf364aa32b634d1a59f6804d2aa80fb603ea5ffcbeea5482fdce/Captura-de-pantalla-2025-09-17-a-les-11.52.59.png" data-mid="238319525" border="0" src="https://freight.cargo.site/w/1000/i/0dcfc59b9ff0cf364aa32b634d1a59f6804d2aa80fb603ea5ffcbeea5482fdce/Captura-de-pantalla-2025-09-17-a-les-11.52.59.png" /> <img width="2882" height="3844" width_o="2882" height_o="3844" data-src="https://freight.cargo.site/t/original/i/6bc9a938f5f64e2168882df1cfba0c11a8683929ba6be7e62fd3dbf18c8b5210/IMG_5060b.jpg" data-mid="238320102" border="0" src="https://freight.cargo.site/w/1000/i/6bc9a938f5f64e2168882df1cfba0c11a8683929ba6be7e62fd3dbf18c8b5210/IMG_5060b.jpg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/1aed9a2a94b552755b2ffa95d3dc1b4484c442d88030c1e295cc995a5af7db8a/lXfEeNNcyLxri1ekbJo3WjI4vc.jpg" data-mid="238419589" border="0" src="https://freight.cargo.site/w/1000/i/1aed9a2a94b552755b2ffa95d3dc1b4484c442d88030c1e295cc995a5af7db8a/lXfEeNNcyLxri1ekbJo3WjI4vc.jpg" /> <img width="800" height="800" width_o="800" height_o="800" data-src="https://freight.cargo.site/t/original/i/0b7b101233ea75a1be4f0a8e28aa480a2605f53ab1064c0576e2f36d6fb4b5f3/story_v01-ezgif.com-optimize-2.gif" data-mid="238425647" border="0" src="https://freight.cargo.site/w/800/i/0b7b101233ea75a1be4f0a8e28aa480a2605f53ab1064c0576e2f36d6fb4b5f3/story_v01-ezgif.com-optimize-2.gif" /> Learning is more than knowledge — it’s about building your identity. With this idea, we created Catalonia’s school enrollment campaign, using a playful visual to highlight the value of a personalized, high-quality education system. Role: Concept and copy AD: JM Parralejo&nbsp; 3D: Marc Urtasun&nbsp; Agency: Evil Love https://marcforcada.com/LES-QUADRES-DE-CAL-REIG Wed, 13 May 2026 09:53:15 +0000 Marc Forcada Independent Creative https://marcforcada.com/LES-QUADRES-DE-CAL-REIG LES QUADRES DE CAL REIGIdentidad de marca para Les Quadres de Cal Reig. La propuesta conceptual nace de la peculiaridad de este espacio gastronómico, ubicado en la misma sede dels Minyons de Terrassa. Igual que el espacio y los "castells", la identidad visual y verbal es versátil y evoluciona, cargándose y descargándose de contenido según la ocasión y el formato. Creamos una sistema dinámico y flexible, mediante el recurso de la intervención y la suma de texturas, técnicas y tipografías. Tanto el logo como el copy de la marca también siguen una fórmula modular: torres de 3 palabras. <img width="762" height="453" width_o="762" height_o="453" data-src="https://freight.cargo.site/t/original/i/9fbf9c3aa5388245b103bc3348456b6d4ec921f05d0989b62acccba4ddf399bf/logo-intervencio.gif" data-mid="248255981" border="0" src="https://freight.cargo.site/w/762/i/9fbf9c3aa5388245b103bc3348456b6d4ec921f05d0989b62acccba4ddf399bf/logo-intervencio.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/3ad691ec80b2ce40bca0758b9bcc1a88f5ccb975bc0e7d9722dbaa252e2f09ae/TRESPARDALSIdentitatTotal_V5.001.jpeg" data-mid="248255890" border="0" src="https://freight.cargo.site/w/1000/i/3ad691ec80b2ce40bca0758b9bcc1a88f5ccb975bc0e7d9722dbaa252e2f09ae/TRESPARDALSIdentitatTotal_V5.001.jpeg" /> <img width="1708" height="794" width_o="1708" height_o="794" data-src="https://freight.cargo.site/t/original/i/0e7a0eaa5cd983f5f0f61a030d25b050eaa873e67ac48c5c3c346651025a6e7b/Screen-Shot-2026-05-13-at-13.04.52-p.m..png" data-mid="248256061" border="0" src="https://freight.cargo.site/w/1000/i/0e7a0eaa5cd983f5f0f61a030d25b050eaa873e67ac48c5c3c346651025a6e7b/Screen-Shot-2026-05-13-at-13.04.52-p.m..png" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/5187c6e5a8f23d4d6f5fc48b04ec61f8d126d28b85c98548cf8649577fb555ad/TRESPARDALSIdentitatTotal_V5.002.jpeg" data-mid="248255889" border="0" src="https://freight.cargo.site/w/1000/i/5187c6e5a8f23d4d6f5fc48b04ec61f8d126d28b85c98548cf8649577fb555ad/TRESPARDALSIdentitatTotal_V5.002.jpeg" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/f15657545fa2d16ad766df8504e71e9578c5a594f8402df76d564aa14121b962/TRESPARDALS_2.001.jpeg" data-mid="248255893" border="0" src="https://freight.cargo.site/w/1000/i/f15657545fa2d16ad766df8504e71e9578c5a594f8402df76d564aa14121b962/TRESPARDALS_2.001.jpeg" /> <img width="1080" height="1349" width_o="1080" height_o="1349" data-src="https://freight.cargo.site/t/original/i/00c772b4779c2dcbae761d8f8a9dec452afd1bdfa5886bfcd14a8ca4b0ef3935/social.gif" data-mid="248255886" border="0" src="https://freight.cargo.site/w/1000/i/00c772b4779c2dcbae761d8f8a9dec452afd1bdfa5886bfcd14a8ca4b0ef3935/social.gif" /> <img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/db703457b1dbc68d71cd951defc425d3cdf7f6ea78f82b636c4b1d558c12828e/TRESPARDALSIdentitatTotal_V5.000.jpeg" data-mid="248255894" border="0" src="https://freight.cargo.site/w/1000/i/db703457b1dbc68d71cd951defc425d3cdf7f6ea78f82b636c4b1d558c12828e/TRESPARDALSIdentitatTotal_V5.000.jpeg" /> <img width="8048" height="4000" width_o="8048" height_o="4000" data-src="https://freight.cargo.site/t/original/i/235ea7bccadfbabf40388abac43c18811f39849d6c62693d208e9ee2d2904859/cartes.jpg" data-mid="248255895" border="0" src="https://freight.cargo.site/w/1000/i/235ea7bccadfbabf40388abac43c18811f39849d6c62693d208e9ee2d2904859/cartes.jpg" /> Role: Concept and copyAD: Martí CasellasDesigner &amp; Illustrator: Klau&nbsp;Agency: Evil Love https://marcforcada.com/CUPRA-X-ROSALIA Tue, 06 Feb 2024 12:04:20 +0000 Marc Forcada Independent Creative https://marcforcada.com/CUPRA-X-ROSALIA CUPRA X ROSALÍA DIGITAL CAMPAIGN <img width="948" height="465" width_o="948" height_o="465" data-src="https://freight.cargo.site/t/original/i/47d36e7eb105c9b24d339af08032c85de1d3f73d0ea2fe99c55397ae6c56943d/6419dcc277f43.jpeg" data-mid="204467715" border="0" src="https://freight.cargo.site/w/948/i/47d36e7eb105c9b24d339af08032c85de1d3f73d0ea2fe99c55397ae6c56943d/6419dcc277f43.jpeg" /> Formas de potenciar la colaboración con más hype de la historia de la marca. Como creativo responsable de la marca CUPRA dentro de Vampire Studio, participé activamente en la creación y ejecución de la campaña digital global que acompañó al spot creado por &amp;Rosàs. Un manifiesto de la marca a partir de la reinterpreación de la canción “Abdcefg” de Rosalía. Lanzamos un teaser a partir de publicidad exterior que cobraba vida en redes. Y creamos una experiencia interactiva en Whatsapp para chatear con la artista. <img width="798" height="1412" width_o="798" height_o="1412" data-src="https://freight.cargo.site/t/original/i/b9fd84116bd1bafaba2dc2c05d1ec882c04b8afa30ea1cd8d1101c3e6aba1657/rosaliastoriescurt-ezgif.com-optimize.gif" data-mid="244183967" border="0" src="https://freight.cargo.site/w/798/i/b9fd84116bd1bafaba2dc2c05d1ec882c04b8afa30ea1cd8d1101c3e6aba1657/rosaliastoriescurt-ezgif.com-optimize.gif" /> <img width="720" height="1280" width_o="720" height_o="1280" data-src="https://freight.cargo.site/t/original/i/b3f427fb3a646a47f16970729b21d99e1b6a172a991bba18db20b5b113977f2e/videowhatscurt-ezgif.com-optimize.gif" data-mid="244183966" border="0" src="https://freight.cargo.site/w/720/i/b3f427fb3a646a47f16970729b21d99e1b6a172a991bba18db20b5b113977f2e/videowhatscurt-ezgif.com-optimize.gif" /> <img width="600" height="1146" width_o="600" height_o="1146" data-src="https://freight.cargo.site/t/original/i/a5cbc3dfd871ed3905ddab9b68b80dbc071b02b032663d2a3f7d8bda41ca13b9/whatsapp_gif2.gif" data-mid="204466724" border="0" src="https://freight.cargo.site/w/600/i/a5cbc3dfd871ed3905ddab9b68b80dbc071b02b032663d2a3f7d8bda41ca13b9/whatsapp_gif2.gif" /> <img width="1004" height="1794" width_o="1004" height_o="1794" data-src="https://freight.cargo.site/t/original/i/5213b1578cdd4d7125d342df9f90606b65294dc5e7de984d0544f987d7195fe0/Captura-de-pantalla-2024-02-06-a-les-17.28.53.png" data-mid="207254598" border="0" src="https://freight.cargo.site/w/1000/i/5213b1578cdd4d7125d342df9f90606b65294dc5e7de984d0544f987d7195fe0/Captura-de-pantalla-2024-02-06-a-les-17.28.53.png" /> <img width="600" height="1031" width_o="600" height_o="1031" data-src="https://freight.cargo.site/t/original/i/f74fa904b1184ddca204d034a67a70f38cf387768983403fb5a82cc0e06810de/OOH.gif" data-mid="203990345" border="0" src="https://freight.cargo.site/w/600/i/f74fa904b1184ddca204d034a67a70f38cf387768983403fb5a82cc0e06810de/OOH.gif" /> Poco después de salir el spot, lanzamos en TikTok el challenge #CUPRAxROSALIA: una invitación a la comunidad a crear su propia versión del alfabeto para ganar un CUPRA. El hashtag del challenge alcanzó casi 3B de views y se crearon +400k de vídeos en todo el mundo. Toda la campaña se activó y amplificó a través de content creators y ambassadors de la marca. (Publicación en medios: Reason Why) As the creative responsible for the CUPRA brand within Vampire Studio, I actively participated in the creation and execution of the global digital campaign that accompanied the spot created by &amp;Rosàs. A brand manifesto based on the reinterpretation of the song "Abdcefg" by Rosalía.&nbsp;We launched a teaser based on outdoor advertising that came to life on social media. And we created an interactive experience on Whatsapp to chat with the artist. Shortly after the spot was released, we launched the #CUPRAxROSALIA challenge on TikTok: an invitation to the community to create their own version of the alphabet to win a CUPRA. The hashtag challenge achieved almost 3B views and +400k video creations globally. The entire campaign was activated and amplified through content creators and brand ambassadors. ***Gran Premio y Sol de Oro en Campañas Integradas (El Sol 2024)***Creative Lead: Juan Manuel Pelillo / Marc Forcada Copy: Marc Forcada / Miqui CerdàAD: Juan Manuel Pelillo / Miguel Carbajal SM: Albert Rei / Alex Valdivia&nbsp; Agency: Vampire Studio / Primavera Sound https://marcforcada.com/EL-BUEN-ALGORITMO Mon, 26 Jan 2026 11:45:43 +0000 Marc Forcada Independent Creative https://marcforcada.com/EL-BUEN-ALGORITMO FUNDACIÓN KHANIMAMBO EL BUEN ALGORITMO Demostrando que la vida tiene su propio algoritmo. Uno que sí se puede entrenar. Hoy, en el internet de las plataformas, las cookies y las redes sociales, todo se rige por el algoritmo. Nadie se escapa. El algoritmo ha cambiado nuestra forma de usar internet. Ahora, casi todo lo que vemos, leemos, o compramos depende del algoritmo. Aunque, a su vez, el algoritmo se alimenta de nuestras acciones. A partir de esta lógica, planteamos el concepto de la campaña anual de la Fundación Khanimambo. A través de una reflexión profunda y optimista que conseguimos explicar de forma sencilla gracias a las niñas y los niños de la fundación. <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/a25d26946ccb3c2e49eea309bcdfb0c1d1ae090bd7af2cc3987913ff5fdf6b38/SaveInsta.me_584732650_1268055872027948_3314262779070239840_n.jpg" data-mid="243962236" border="0" src="https://freight.cargo.site/w/1000/i/a25d26946ccb3c2e49eea309bcdfb0c1d1ae090bd7af2cc3987913ff5fdf6b38/SaveInsta.me_584732650_1268055872027948_3314262779070239840_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/4366073ace5107dddd62479b4db7d1fe8e445beffdbab4902229febaeca0d79f/SaveInsta.me_556922219_18535114072019348_2855268570426884283_n.jpg" data-mid="243962230" border="0" src="https://freight.cargo.site/w/1000/i/4366073ace5107dddd62479b4db7d1fe8e445beffdbab4902229febaeca0d79f/SaveInsta.me_556922219_18535114072019348_2855268570426884283_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/34dc7bda84c6d31a42cbcf813239be659134b62cfabc53e1548e60701629c728/SaveInsta.me_567603360_18539594533019348_4006231486516820644_n.jpg" data-mid="243962245" border="0" src="https://freight.cargo.site/w/1000/i/34dc7bda84c6d31a42cbcf813239be659134b62cfabc53e1548e60701629c728/SaveInsta.me_567603360_18539594533019348_4006231486516820644_n.jpg" /> <img width="1920" height="1200" width_o="1920" height_o="1200" data-src="https://freight.cargo.site/t/original/i/ed58e3a4491c725c29ce7a2844036708b47eb78f0ffd248843ecd1f1ce8a758c/screenshot-rocks.png" data-mid="245005090" border="0" data-scale="66" src="https://freight.cargo.site/w/1000/i/ed58e3a4491c725c29ce7a2844036708b47eb78f0ffd248843ecd1f1ce8a758c/screenshot-rocks.png" /> Today, in the internet of platforms, cookies, and social media, everything is governed by the algorithm. No one escapes. The algorithm has changed the way we use the internet. Now, almost everything we see, read, or buy depends on the algorithm. Although, in turn, the algorithm feeds on our actions. Based on this logic, we developed the concept for Khanimambo Foundation's annual campaign. Through a deep and optimistic reflection that we managed to explain in a simple way thanks to the girls and boys of the foundation. Because life has its own algorithm. And that one can actually be trained. Role: Concept and copyAD: Martí Casellas Video: Ramon Nicolàs&nbsp;Agency: Evil Love https://marcforcada.com/DANCE-THE-COURT Mon, 15 Sep 2025 09:09:22 +0000 Marc Forcada Independent Creative https://marcforcada.com/DANCE-THE-COURT WILSON PADELDANCE THE COURT Campaña de lanzamiento de la raqueta Wilson Bela V2.5, el modelo firmado por Fernando Belasteguín. En el año de su retirada profesional, trabajamos la campaña como un tributo. Connectando sus raíces con su estilo de juego icónico y mostrando al jugador como nunca antes se había visto. <img width="1222" height="1524" width_o="1222" height_o="1524" data-src="https://freight.cargo.site/t/original/i/21b1f082a56e8a7ce262585efb1a1a609cd2ee85abca634aaf5dde3310f40c39/script.png" data-mid="238235268" border="0" src="https://freight.cargo.site/w/1000/i/21b1f082a56e8a7ce262585efb1a1a609cd2ee85abca634aaf5dde3310f40c39/script.png" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1406dc3c52722ba272f440fcbaedb1bdebaf94216697131d5059e2c392a4430e/SaveInsta.me_450780991_808480818078551_8704520319204713323_n.jpg" data-mid="238235266" border="0" src="https://freight.cargo.site/w/1000/i/1406dc3c52722ba272f440fcbaedb1bdebaf94216697131d5059e2c392a4430e/SaveInsta.me_450780991_808480818078551_8704520319204713323_n.jpg" /> <img width="2010" height="1130" width_o="2010" height_o="1130" data-src="https://freight.cargo.site/t/original/i/5aa95111a8eec4bffff27fc1f36e174d3b818d61eb0c71dec7df803ad5170517/Wilson-Bela-Hero.png" data-mid="238235278" border="0" src="https://freight.cargo.site/w/1000/i/5aa95111a8eec4bffff27fc1f36e174d3b818d61eb0c71dec7df803ad5170517/Wilson-Bela-Hero.png" /> <img width="1680" height="938" width_o="1680" height_o="938" data-src="https://freight.cargo.site/t/original/i/8d23a6cdb04954d2d44f670ec09bde6b1f6643be76e2908ef3c83269850a9325/Wilson-Bela-3.png" data-mid="238235276" border="0" src="https://freight.cargo.site/w/1000/i/8d23a6cdb04954d2d44f670ec09bde6b1f6643be76e2908ef3c83269850a9325/Wilson-Bela-3.png" /> <img width="566" height="1024" width_o="566" height_o="1024" data-src="https://freight.cargo.site/t/original/i/91111bdc2344abb9bd16b945ca9d0649130060a248de09324a3c4f0af372bf83/Wilson-Bela-2.png" data-mid="238235275" border="0" src="https://freight.cargo.site/w/566/i/91111bdc2344abb9bd16b945ca9d0649130060a248de09324a3c4f0af372bf83/Wilson-Bela-2.png" /> <img width="574" height="1026" width_o="574" height_o="1026" data-src="https://freight.cargo.site/t/original/i/c35c95127ba4c4f9d634d33db632662bdd89bdb083f70fc2d9d0b350bd73e8e3/Wilson-Bela-1.png" data-mid="238315803" border="0" src="https://freight.cargo.site/w/574/i/c35c95127ba4c4f9d634d33db632662bdd89bdb083f70fc2d9d0b350bd73e8e3/Wilson-Bela-1.png" /> Launch campaign for the Wilson Bela V2.5, the racket signed by Fernando Belasteguín. In the year of his&nbsp; retirement, we shaped the campaign as a tribute—connecting his roots with his iconic style of play and portraying the player as never before. CD: Juan Manuel Pelillo / Marc Forcada Copy: Marc Forcada AD: Juan Manuel Pelillo / Miguel Carbajal Director: Guillem Castellví Agency: Vampire Films https://marcforcada.com/VIU-I-DEIXA-VIURE Mon, 22 Sep 2025 08:48:30 +0000 Marc Forcada Independent Creative https://marcforcada.com/VIU-I-DEIXA-VIURE VEGAN FEST 2025 VIU I DEIXA VIURE <img width="2728" height="1624" width_o="2728" height_o="1624" data-src="https://freight.cargo.site/t/original/i/82a74d872f59443e6f56e0e97d24b8892394d8329a9fd6bc9e242f13fe09897e/Captura-de-pantalla-2025-09-03-a-les-12.03.26.png" data-mid="238498087" border="0" src="https://freight.cargo.site/w/1000/i/82a74d872f59443e6f56e0e97d24b8892394d8329a9fd6bc9e242f13fe09897e/Captura-de-pantalla-2025-09-03-a-les-12.03.26.png" /> Una llamada a la paz y al respeto a la vida en todas sus formas. Identidad de la 6ª edición del Vegan Fest, el festival vegano al aire libre más grande de Europa. Un espacio donde, año tras año, se reúnen miles de personas de todas partes unidas por su amor a los animales y a la tierra. Creamos una imagen festiva que, al mismo tiempo, invita a reconectar con lo que nos hace verdaderamente humanos: la empatía y la solidaridad. Con un mensaje que recupera y resignifica un lema histórico —Vive y deja vivir— como un grito necesario en un contexto marcado por guerras, represión e intolerancia. − info <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/432e974e5e7ce6ac36a6bd68458a96240d86823710ca53907fa6230364b93cd0/518196514_18517130818063976_809780827052634772_n.jpeg" data-mid="238497330" border="0" src="https://freight.cargo.site/w/1000/i/432e974e5e7ce6ac36a6bd68458a96240d86823710ca53907fa6230364b93cd0/518196514_18517130818063976_809780827052634772_n.jpeg" /> <img width="838" height="1046" width_o="838" height_o="1046" data-src="https://freight.cargo.site/t/original/i/c2cdd470665a5242cdd1e16c643a26c8b6ee77cda545151cbf04e10e7f36733d/Captura-de-pantalla-2025-09-22-a-les-12.16.55.png" data-mid="238498175" border="0" src="https://freight.cargo.site/w/838/i/c2cdd470665a5242cdd1e16c643a26c8b6ee77cda545151cbf04e10e7f36733d/Captura-de-pantalla-2025-09-22-a-les-12.16.55.png" /> <img width="800" height="1000" width_o="800" height_o="1000" data-src="https://freight.cargo.site/t/original/i/b0ebd39e1f77f514f60f96cb85a8b7def19c119694e8fb425bf89ee510e3163f/veganfestclip-ezgif.com-optimize.gif" data-mid="238498232" border="0" src="https://freight.cargo.site/w/800/i/b0ebd39e1f77f514f60f96cb85a8b7def19c119694e8fb425bf89ee510e3163f/veganfestclip-ezgif.com-optimize.gif" /> <img width="2656" height="1618" width_o="2656" height_o="1618" data-src="https://freight.cargo.site/t/original/i/7b1ab47b564849e3b371aa65e5ddc1de3b45c12e56be48679a6e9748ad06d5e7/Captura-de-pantalla-2025-09-03-a-les-12.02.42.png" data-mid="238497344" border="0" src="https://freight.cargo.site/w/1000/i/7b1ab47b564849e3b371aa65e5ddc1de3b45c12e56be48679a6e9748ad06d5e7/Captura-de-pantalla-2025-09-03-a-les-12.02.42.png" /> <img width="2330" height="1626" width_o="2330" height_o="1626" data-src="https://freight.cargo.site/t/original/i/65a23e3840330cbb7d5608c5b96a991113f0031dafaf43fea6bdb3e29027f37a/Captura-de-pantalla-2025-09-03-a-les-12.02.14.png" data-mid="238497342" border="0" data-rotation="0" src="https://freight.cargo.site/w/1000/i/65a23e3840330cbb7d5608c5b96a991113f0031dafaf43fea6bdb3e29027f37a/Captura-de-pantalla-2025-09-03-a-les-12.02.14.png" /> Identity for the 6th edition of Vegan Fest, Europe’s largest open-air vegan festival. A gathering where, year after year, thousands of people from all over come together, united by their love for animals and the Earth. We created a festive image that also invites us to reconnect with what makes us truly human: empathy and solidarity. With a message that revives and reimagines the historic slogan —Live and let live— as a necessary outcry in a world marked by war, repression and intolerance. A call for peace and respect for life in all its forms. Role: Concept and copy CD &amp; Illustrator: Gabriel Silveira &nbsp;Art Director: JM ParralejoDesigner: Klau &nbsp;Agency: Evil Love&nbsp; https://marcforcada.com/COOL-KIDS-CLUB Fri, 10 Jun 2022 11:06:37 +0000 Marc Forcada Independent Creative https://marcforcada.com/COOL-KIDS-CLUB SVD COOL KIDS CLUB Dar vida y sentido a los 10 personajes que forman la primera colección de NFTs de la marca. La gente de SVD me pidió ayuda para comunicar su primera colección de NFTs. Lejos de la especulación del mundo crypto, cada NFT es la entrada a una comunidad con acceso a experiencias tanto en el mundo digital como en el real. La serie limitada de NFTs está formada por 10 personajes, y cientos de variantes, tan diversos como la comunidad de la marca. El equipo me encargó dotar de personalidad y cierto storytelling a cada uno de los personajes redactando sus bios. También me ocupé de crear el manifesto de marca que se convirtió en pieza teaser para redes, así como del copy para el vídeo de presentación de personajes, el site y la newsletter de lanzamiento. <img width="780" height="972" width_o="780" height_o="972" data-src="https://freight.cargo.site/t/original/i/c1a09c4aaea3d587917b16ae092a40c0b40f00ced31a9c250dc3a880c2d501ea/Invitation-CKC.gif" data-mid="145102851" border="0" src="https://freight.cargo.site/w/780/i/c1a09c4aaea3d587917b16ae092a40c0b40f00ced31a9c250dc3a880c2d501ea/Invitation-CKC.gif" /> <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/16f4c0dddc2c8fbe261ae891899b67f21485c4d23be0e87e3b2ab1ad390cc821/Lia-high.gif" data-mid="145077951" border="0" src="https://freight.cargo.site/w/554/i/16f4c0dddc2c8fbe261ae891899b67f21485c4d23be0e87e3b2ab1ad390cc821/Lia-high.gif" /> <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/b2365411955eacb516cae83392c4d4342871066afe6d0df8675c920ac233f907/Elf-high.gif" data-mid="145102605" border="0" src="https://freight.cargo.site/w/554/i/b2365411955eacb516cae83392c4d4342871066afe6d0df8675c920ac233f907/Elf-high.gif" /> <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/173651db0e6a32083a4af4cdd518ad689cc883dd772fe09c14cd8d18930a08f4/Dan-high.gif" data-mid="145102607" border="0" src="https://freight.cargo.site/w/554/i/173651db0e6a32083a4af4cdd518ad689cc883dd772fe09c14cd8d18930a08f4/Dan-high.gif" /> <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/f98a352c12807ef3aea540757ff995c07b9daddd8c628d69340f029f9bed1d84/Nora-high.gif" data-mid="145102603" border="0" src="https://freight.cargo.site/w/554/i/f98a352c12807ef3aea540757ff995c07b9daddd8c628d69340f029f9bed1d84/Nora-high.gif" /> <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/f6c1f97b9bb3f782214fe807e810fb725c858fb1d77de485c3797c1ce68c8043/Hood-high.gif" data-mid="145078204" border="0" src="https://freight.cargo.site/w/554/i/f6c1f97b9bb3f782214fe807e810fb725c858fb1d77de485c3797c1ce68c8043/Hood-high.gif" /> <img width="554" height="554" width_o="554" height_o="554" data-src="https://freight.cargo.site/t/original/i/5548fa75cb4280ab206326a2a4b3c51dcf78024f436901aa0f01e2e8dbeec7d2/Gio-high.gif" data-mid="145078206" border="0" src="https://freight.cargo.site/w/554/i/5548fa75cb4280ab206326a2a4b3c51dcf78024f436901aa0f01e2e8dbeec7d2/Gio-high.gif" /> <img width="2256" height="1034" width_o="2256" height_o="1034" data-src="https://freight.cargo.site/t/original/i/65880f0a1a843d24dbd37489a3dedfe71d750a45495a0f22da7eb17fc0349448/1-Ron.png" data-mid="145079196" border="0" data-scale="75" src="https://freight.cargo.site/w/1000/i/65880f0a1a843d24dbd37489a3dedfe71d750a45495a0f22da7eb17fc0349448/1-Ron.png" /> <img width="2252" height="1030" width_o="2252" height_o="1030" data-src="https://freight.cargo.site/t/original/i/c57024ef48f76cf2ab6d74b684cfc1a86e23dd34ab20360595a3a2f8b9651db8/2-Nil.png" data-mid="145079195" border="0" src="https://freight.cargo.site/w/1000/i/c57024ef48f76cf2ab6d74b684cfc1a86e23dd34ab20360595a3a2f8b9651db8/2-Nil.png" /> <img width="2256" height="1030" width_o="2256" height_o="1030" data-src="https://freight.cargo.site/t/original/i/26d0cc8f625b2b5f57dba6b3303afb9c8fc148663ed8bcc95da216d4f0187ca6/3-Mars.png" data-mid="145079194" border="0" src="https://freight.cargo.site/w/1000/i/26d0cc8f625b2b5f57dba6b3303afb9c8fc148663ed8bcc95da216d4f0187ca6/3-Mars.png" /> <img width="2254" height="1030" width_o="2254" height_o="1030" data-src="https://freight.cargo.site/t/original/i/91469c9d2cf4d64bbe516e851c5da70d0b8941d2a3995dced250a2317c4030f6/4-Nora.png" data-mid="145079193" border="0" src="https://freight.cargo.site/w/1000/i/91469c9d2cf4d64bbe516e851c5da70d0b8941d2a3995dced250a2317c4030f6/4-Nora.png" /> <img width="2254" height="1032" width_o="2254" height_o="1032" data-src="https://freight.cargo.site/t/original/i/9ac7a0b596152f0374ffae26f8b20633a3cb086a7b0c1cfe3f030ac45a7df70b/5-Elf.png" data-mid="145079192" border="0" data-scale="86" src="https://freight.cargo.site/w/1000/i/9ac7a0b596152f0374ffae26f8b20633a3cb086a7b0c1cfe3f030ac45a7df70b/5-Elf.png" /> <img width="2254" height="1030" width_o="2254" height_o="1030" data-src="https://freight.cargo.site/t/original/i/dfc69527448f5e46b6c0f49d721fc1a25b75e68a8b920c3dd7f7d5593b046c07/6-Lia.png" data-mid="145079191" border="0" src="https://freight.cargo.site/w/1000/i/dfc69527448f5e46b6c0f49d721fc1a25b75e68a8b920c3dd7f7d5593b046c07/6-Lia.png" /> <img width="2250" height="1034" width_o="2250" height_o="1034" data-src="https://freight.cargo.site/t/original/i/42f9f3c774cd9472180dfda9c46b9510a0826646c16a2182f2b2aaee2d32a045/7-Dots.png" data-mid="145079190" border="0" src="https://freight.cargo.site/w/1000/i/42f9f3c774cd9472180dfda9c46b9510a0826646c16a2182f2b2aaee2d32a045/7-Dots.png" /> <img width="2256" height="1034" width_o="2256" height_o="1034" data-src="https://freight.cargo.site/t/original/i/d1668a015f00b92d76f269efd3cf5801668ebabf4193cf8e632f4cf07085bdb1/8-Dan.png" data-mid="145079189" border="0" src="https://freight.cargo.site/w/1000/i/d1668a015f00b92d76f269efd3cf5801668ebabf4193cf8e632f4cf07085bdb1/8-Dan.png" /> <img width="2256" height="1030" width_o="2256" height_o="1030" data-src="https://freight.cargo.site/t/original/i/bf7c41d7d29c92dfc974dcf31b86114d9240e8be4745628668eb8ba2fd4c464c/10-Hood.png" data-mid="145079187" border="0" src="https://freight.cargo.site/w/1000/i/bf7c41d7d29c92dfc974dcf31b86114d9240e8be4745628668eb8ba2fd4c464c/10-Hood.png" /> <img width="814" height="1594" width_o="814" height_o="1594" data-src="https://freight.cargo.site/t/original/i/4f15e75e3b2263d2be8916c5ff36a40b061a10d6014f28813496d0337b60552a/Newsletter.PNG" data-mid="145278623" border="0" src="https://freight.cargo.site/w/814/i/4f15e75e3b2263d2be8916c5ff36a40b061a10d6014f28813496d0337b60552a/Newsletter.PNG" /> <img width="376" height="814" width_o="376" height_o="814" data-src="https://freight.cargo.site/t/original/i/0c714fa0b906e9ea0ca3560b5ec2aa0f679976140993f2395889059c0fd4c29d/NFTs-site-2-highOK.gif" data-mid="146188233" border="0" src="https://freight.cargo.site/w/376/i/0c714fa0b906e9ea0ca3560b5ec2aa0f679976140993f2395889059c0fd4c29d/NFTs-site-2-highOK.gif" /> The crew at SVD asked me to help them communicate their first NFT collection. Far from the speculation of the crypto world, each NFT is a gateway to a community with access to experiences in both the digital and real world. The limited series of NFTs features 10 characters, and hundreds of variants, as diverse as the brand's community. The team commissioned me to give personality and a certain storytelling to each of the characters by writing their bios. I was also responsible for&nbsp; creating the brand manifesto that became a teaser video for social, as well as the copy for the characters' presentation film, the website and the newsletter. https://marcforcada.com/BOILER-ROOM-X-CUPRA Sun, 17 Dec 2023 07:56:59 +0000 Marc Forcada Independent Creative https://marcforcada.com/BOILER-ROOM-X-CUPRA BOILER ROOM X CUPRA PRIMAVERA SOUND 2023 Creación de contenido para el escenario más vanguardista del festival. La plataforma musical, Boiler Room, y CUPRA colaboran desde 2022 con uno de los escenarios más icónicos y vanguardistas de Primavera Sound. Como parte del equipo creativo de Vampire Sudio, creé y desarrollé piezas de contenido editorial para redes centrado en uno de los headliners: Mura Masa. En colaboración con Boiler Room, desde la agencia, creamos el Key Visual para anunciar el lineup. Una pieza de arte abstracto, explorando las posibilidades de la IA junto a Misato Studio, para reflejar la multiplicidad de emociones que despierta la música de club. − info &nbsp; <img width="600" height="754" width_o="600" height_o="754" data-src="https://freight.cargo.site/t/original/i/6224d5882d0fce0ebef11c01056e7fe1b174d2a98de0c66f06952f9f0ce9172d/ezgif.com-optimize.gif" data-mid="203981207" border="0" src="https://freight.cargo.site/w/600/i/6224d5882d0fce0ebef11c01056e7fe1b174d2a98de0c66f06952f9f0ce9172d/ezgif.com-optimize.gif" /> <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/12f572631669153278820897d019ab3b593a207574aff6585edbf84924900e0d/351742875_1379887112855417_6809324228901949882_n.jpg" data-mid="203982276" border="0" src="https://freight.cargo.site/w/1000/i/12f572631669153278820897d019ab3b593a207574aff6585edbf84924900e0d/351742875_1379887112855417_6809324228901949882_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/1fc2d6f961a805345d541d5c0d99c6336b52bb2039c166db1d5d8d81e6229948/347386788_280782857710761_8655055558569232634_n.jpg" data-mid="203978265" border="0" src="https://freight.cargo.site/w/1000/i/1fc2d6f961a805345d541d5c0d99c6336b52bb2039c166db1d5d8d81e6229948/347386788_280782857710761_8655055558569232634_n.jpg" /> <img width="1080" height="1346" width_o="1080" height_o="1346" data-src="https://freight.cargo.site/t/original/i/1afe7650192a70ef7ce035a8307887d8af67e45f9819954f38ea51b1913d5a8a/351646359_1183395898997635_3228167864156677216_n.jpg" data-mid="203982275" border="0" src="https://freight.cargo.site/w/1000/i/1afe7650192a70ef7ce035a8307887d8af67e45f9819954f38ea51b1913d5a8a/351646359_1183395898997635_3228167864156677216_n.jpg" /> <img width="1080" height="1350" width_o="1080" height_o="1350" data-src="https://freight.cargo.site/t/original/i/03d5197ba6c4233fa21f6ae457ebaf13a3c38aa9487260f4c780efbbd147b86e/347287010_799029668354579_2610705088679461352_n.jpg" data-mid="203978260" border="0" src="https://freight.cargo.site/w/1000/i/03d5197ba6c4233fa21f6ae457ebaf13a3c38aa9487260f4c780efbbd147b86e/347287010_799029668354579_2610705088679461352_n.jpg" /> Boiler Room and CUPRA are collaborating since 2022 with one of the most iconic and edgy stages of Primavera Sound. As part of the Vampire Sudio creative team, I created and developed editorial content pieces for social media focused on one of the headliners: Mura Masa.&nbsp; In collaboration with Boiler Room, we created the Key Visual to reveal the lineup. An abstract art piece, exploring the possibilities of AI together with Misato Studio, to reflect the multiplicity of emotions that club music triggers. Agencia: Vampire Studio / Primavera Sound